I have been asked many times, “What is the best marketing strategy?” That is a good question and I bet many of you out there are also asking the same question.
As I have mentioned in my other article The Difference Between Sales and Marketing, “Marketing is when you learn what the end users want”. So in order to know the best marketing strategies soothed to you, you have to go back to the basics – what have you learned from your customers?
Marketing, as well as Sales, should be a personal thing for a salesman like you. Remember that every purchase people make is based on personal experience and values so that means that you have to know what your customers value.
Here are some things you can remember to make sure that you learn from your customers and be more personal with your marketing strategy:
1. Build Goodwill
It’s hard to build good will especially in the sales and marketing world. The reason for this is that many salesman are more focused on what they can get from the customers instead of what they can give. The problem with that mentality is that we forget the importance of giving the best service and giving the customer a “rock star” treatment.
2. Build Relationship
Good will and relationship go together. When you think of the customers more than you think about yourself then you build a relationship. A one-way relationship is not a relationship at all. When you are in a good relationship you feel comfortable knowing that you can express what you have in mind. Build that relationship with your customer by listening more than talking.