Search engine optimization (SEO) is the process of optimizing your website in order to increase its visibility in search engine results pages (SERPs). This involves optimizing the content, structure, and code of your site in order to make it easier for search engine crawlers to index and rank your pages. To get more details about web development you can visit https://www.theappteam.com.au/.

Content Optimization: Content optimization is the process of making sure that your website content is relevant, high quality, and optimized for the keywords and phrases that your target audience is searching for. This involves researching and selecting the best keywords and phrases to use in your content, creating content that is valuable and engaging to your readers, and ensuring that the content is optimized for search engine crawlers. 

Structural Optimization: Structural optimization is the process of making sure that your website is easy to navigate and organized in a way that makes sense to both users and search engine crawlers. This includes using HTML tags such as heading tags, emphasis tags, and lists to structure your content in a way that makes it easier for search engine crawlers to understand and index it. 

Code Optimization: Code optimization is the process of making sure that your website code is optimized for search engine crawlers. This includes ensuring that your code is valid HTML, that it follows best practices for web development, and that it is optimized for speed and performance. It also involves creating a sitemap, so that search engine crawlers can easily find and index the pages on your website.