It was only a matter of time before companies incorporated social media tactics into their internet marketing plan after social platforms like Facebook and Twitter took the world by storm.
Pessimists previously argued that the results of social marketing were not measurable. That was before. Now, any social media marketing agency like https://www.thelittlej.com/ can outline metrics that are tangible, concrete, and measurable quantitatively and qualitatively.
What does this mean? This means that the social media marketing agency with a carefully thought out plan and tactics can now bring greater value to businesses beyond customer engagement and brand building. This form of online marketing can now really impact the bottom line of a business through real monetary gains.
Leveraging on Consumers' Tendency to Purchase Spontaneously
It happens to everyone. You are walking in the mall, passing store windows without really intending to buy anything. Then something catches your eye. So, you walk into the store just to "ask." But the sales pitch is so good. So, you take out your wallet and the next thing you know, you're already at the cashier paying for something without thinking about your purchase.
Apparently, a social media company can take advantage of the nature of these buyers to buy impulsively. Statistics reveal that 22% of people who are following brands through their social networks were prompted to buy something spontaneously. There is more good news. 15 percent of respondents said they spent more than they anticipated because of the influence they received from social media sites.