Tag Archives: social media marketing

How Social Media Marketing Can Boost Your Sales?

It was only a matter of time before companies incorporated social media tactics into their internet marketing plan after social platforms like Facebook and Twitter took the world by storm. 

Pessimists previously argued that the results of social marketing were not measurable. That was before. Now, any social media marketing agency like https://www.thelittlej.com/ can outline metrics that are tangible, concrete, and measurable quantitatively and qualitatively.

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What does this mean? This means that the social media marketing agency with a carefully thought out plan and tactics can now bring greater value to businesses beyond customer engagement and brand building. This form of online marketing can now really impact the bottom line of a business through real monetary gains.

Leveraging on Consumers' Tendency to Purchase Spontaneously

It happens to everyone. You are walking in the mall, passing store windows without really intending to buy anything. Then something catches your eye. So, you walk into the store just to "ask." But the sales pitch is so good. So, you take out your wallet and the next thing you know, you're already at the cashier paying for something without thinking about your purchase.

Apparently, a social media company can take advantage of the nature of these buyers to buy impulsively. Statistics reveal that 22% of people who are following brands through their social networks were prompted to buy something spontaneously. There is more good news. 15 percent of respondents said they spent more than they anticipated because of the influence they received from social media sites.

Who Are the Social Media Experts

There is much controversy about who qualifies as a social media expert these days.

The point is, anyone can do it! That's the whole beauty of social media marketing. This is really the simplest way to get your business moving and, for me, everyone in the business should apply the tools that are excellent for their marketing strategies.

As in every new trend, people will claim to know more than others or to be better at it than others but, honestly speaking, no one has the right to say that they are the best or the only expert in the field, Some users of social media are really fast and understand the nuances of using it and others can not see the big picture.

It is hard for companies to determine who has the experience, knowledge, and talent to offer these services because there are no real parameters to assess a social media specialist. I think what is important is you, the business owner, to feel comfortable with the person or company that has been used to develop a marketing strategy for your business SM.

There are some obvious questions that you can ask before you commit though.

1. How long have you used Social Media?

A professional consultant should be able to explain that the new form of marketing evolved from the concept of one-to-one selling and through the use of direct response marketing techniques which, when applied to the Internet is growing into a large number of interactive social sites like Facebook, MySpace, and Twitter. The theory of social media has been around for ages but pursued a more traditional marketing approach.

2. What is the background that you select "Expert" have?

My experience has shown that people with no understanding or experience in traditional marketing will struggle with the concept because they do not see the bigger picture of how social media can help them. Each application has it's placed and may not be related to all users. Such as TV, radio, press, and direct mail, social media is a marketing tool and needs to be applied to the overall strategy.