Have you read the Digital Marketing Book and felt a bit puzzled by it? Don't feel like you're alone, in fact a lot of digital marketing gurus have said that their clients become frustrated by the various marketing strategies presented in the book. It seems like just an elaborate sales pitch on how to make money online.
What's worse is that not a lot of professionals can really do anything about it. They see the Internet as an endless money-making engine and the best seo books as a tool to learn how to harness the benefits of that power. So they give it their best shot and hope for the best.
However, it seems like the digital marketing book is so large that most marketers don't really grasp all the information included in it. Sure, they get the gist of it and understand that creating and selling an effective digital advertising campaign can boost your online business significantly. However, the tactics covered in the book aren't very creative or unique, and many marketers end up getting frustrated over a mere e-book.
This doesn't mean that you have to reinvent the wheel to build your own digital marketing campaign. You can, however, learn a few basics and employ some basic techniques. There are also a number of tips included in the digital marketing book that you can use that can improve your efforts.
One tip in the digital marketing book that you might want to consider is changing the design of your site. It may seem a little controversial but changing the look of your site can be a huge help in attracting customers. The important thing is that your site should be designed in such a way that it is easy to navigate through. It needs to be user-friendly and perfectly organized.
Your product must also be easily recognizable. When visitors are scanning a web page looking for something specific, they are less likely to notice images and words that are not crucial to the information being provided. If a user has to decipher a lot of confusing visual elements, he or she will quickly lose interest in the content that the page is offering.
One thing that an internet marketer should always remember is that it is important to offer information on a page. Yes, you may be selling an ebook, but it has to be presented in a way that allows a potential customer to actually take action. And that means offering free tutorials and samples. This tactic will enable you to build trust with your visitors and impress them with your knowledge.
A thing that is generally overlooked by people who have had the opportunity to read the digital marketing book is to take advantage of a classified section on your website. This section is a great way to give away products or give out information about other people's offerings. You might even try putting classified ads on your blog. In any case, these two ways of using the classified section to increase traffic are worth considering.
Tip two is to create a newsletter. Since customers love the idea of receiving information on new products and services, it only makes sense to give them that opportunity. Simply submit it to a newsletter service like Aweber.
Tip three is to be different. You don't have to be highly innovative or employ cutting-edge methods, but you must ensure that your message is different from the others. You may give away promotional samples of your products or ask your readers to sign up for your newsletter. When done right, this method will help you build trust with your customers and impress them with your knowledge.
Tip four is to go viral. Take advantage of search engine optimization (SEO) techniques to get your page ranked high in the search engines. You can do this by offering highly targeted keyword-rich content on your site and having quality content translated into your target language. You can also employ social bookmarking or article marketing in order to generate buzz about your content and keep it current.
The digital marketing book is an impressive read. If you apply the tips it offers, you can quickly implement the insights contained within and increase your online marketing campaign.