The development of modern business is reflected in the growth of digital agencies. The concept of a relatively young digital agency is unclear, vague, and varied. The term is often used to describe an agency to which companies (customers) outsource the design, development, maintenance, and promotion of their websites. 

When digital company in Auckland is used to promote and manage a brand's online strategy, as in most cases, they are often compared to traditional agencies. The term traditional agency refers only to advertising agencies that use more traditional channels and media such as television and print media rather than the internet. 

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While it is wrong to believe that all of the principles of traditional marketing and advertising can easily be applied to digital marketing, it must be remembered that many of the most successful digital marketers and advertisers come from traditional agencies who are highly experienced in their own field. 

While these people understand traditional advertising and marketing techniques, they are not trying to shape the internet to fit this approach: they are trying to shape their approach to fit the internet and consumers.

The fading belief that traditional marketing strategies work when applied to the internet has left many traditional agencies lagging behind their full-fledged digital agencies in the race for clients, especially as consumers turn their attention from television to the internet.