The slogan ‘Breakfast of Champions’ can have a number of connotations. It had been in the beginning taken from the promotional mantra for the Wheaties brand of breakfast cereal that was noted for having popular sports athletes on its product packaging and boasting they had the product in the morning, suggesting that it really helped them turn out to be winners. It soon became a somewhat symbolic expression or lingo for virtually any food or drink that could be typically thought to be unhealthy. This is particularly the situation if one consumes it for breakfast or in the morning on a regular basis. As an example a lot of people joke about a morning routine as the Breakfast of Champions is a thing the daily early morning ritual of needing a few cigarettes and a couple mugs of coffee in order to get the fix of nicotine and caffeine so that you can face the day. For others it may well imply the regular eating of a similar breakfast every day, like bacon and eggs. Some claim that they need their Breakfast of Champions to effectively wake up in the morning and to get their bowels moving ahead of facing the day ahead.
In contrast to that, the Breakfast of Champions is also a 1973 book also known as Goodbye Blue Monday an American writer Kurt Vonnegut. The novel is placed in the imaginary town of Midland City and it tells the tale of two lonesome, thin, fairly old white males on a planet which was dying. One of those men, Dwayne Hoover, is a Pontiac dealership owns a Burger Chef business who will become obsessed with the fictional works of Kilgore Trout, taking what his science fiction works for a literal truth. As the story starts, Trout goes to Midland City for a convention appearance where he meets Dwayne Hoover and Dwayne is inspired to run amok after that. It really is not that clear in the book what the title of the novel has to do with the popular use of the term, breakfast of champions.